History : Manisa Celal Bayar University Salihli Vocational School was founded in 1992. In the 1993-1994 education year, Marketing Program has started training and teaching.
Qualification Awarded : Associate Degree in Marketing Program
Level of Qualification (Short Cycle , First Cycle , Second Cycle, Third Cycle) : Pre Bachelor
Specific Admission Requirements : It is necessary to have a high school and balanced school diploma and to get enough points from the related subject of Higher Education Entrance Examination (YGS) made by Center for Measurement, Selection and Placement (OSYM).
Specific Arrangements For Recognition Of Prior Learning (Formal, Non-Formal and Informal) : Students enrolled in the program can be exempted from the courses they have achieved in the higher education institutions they have already studied. Also; An exemption examination is opened at the beginning of each academic year for the foreign language course and the proposals of the relevant committees and courses approved by Senate. Students who score 65 or more on the exemption exam are exempt from these courses.
Qualification Requirements and Regulations : To successfully complete the program, they can graduate on condition that they pass all the courses available in the program (120 ECTS credits), obtain a weighted average of at least 2.0 out of 4.00 and complete compulsory internships.
Profile of The Programme : Marketing, is one of the basic functions of businesses in this area and the grounds of the need for qualified human resources in the current course program established marketing program today (content) and the market is looking for human resources.
The aim of Marketing Programme is to educate marketing Professional who know sales, advertising, public relations, brand management, marketing research, the basic principles of the profession and who use technology with creative ideas and adpt to dynamic environment and whose communication skills improved and who is succesful in relationships.
Occupational Profiles of Graduates With Examples : Students who graduate from the program, private sector firms' sales departments, marketing departments, advertising agencies, public relations agencies, market research companies, media companies, chain stores, e-commerce companies, tourist agencies, hotels, customer service departments of various companies and in the public sphere, provided the KPSS test is considered to be successful soruımlu in all areas, specialist, administrator or staff can work with the title.
Access to Further Studies : Those who receive sufficient points from the Vertical Transfer Exam (DGS) administered by the Student Selection and Placement Center may choose the following undergraduate programs:
Public Relations, Public Relations and Publicity, Public Relations and Advertising, Communication, Business, Business Informatics, Economics and Business, Logistics Management, Marketing, Advertising, Advertising and Public Relations, International Trade, International Trade and Finance, International Business.
In addition, the relevant statute of Distance Education degree programs are also entitled to make a vertical transition.
Examination Regulations, Assessment and Grading : There is at least one midterm exam for each course. Students are assessed whether they are successful in the courses they take or not in two stages, one midterm and one final exam. Other than midterm exams, quizzes, projects and other activities that the instructor deems suitable can be done. The contribution of these activities to the number and grade of achievement is indicated in the course plan by the instructor. When passing grade is determined, midterm exam is 40% and final exam is 60% effective. All exams are evaluated over 100 points. In order for a student to be considered a successful dersten, he must obtain CC as a minimum grade. Students with a GANO score of at least 2.00 (DC) and (DD) are considered to be successful in grades. Students who do not have a failed course, but whose GANO is below 2.00, must first take the courses (DC) and (DD) to get their GANOs above 2.00 in order to graduate.
Graduation Requirements : A student has to pass all the courses (a total of 120 ACTS), obtain at least 2.00 GPA over 4.00, avoid FF or FD for any courses and complete the compulsory internship in order to be able to successfully complete the program.
Mode of Study (Full-Time, Part-Time, E-Learning ) : Full-time
Address, Programme Director or Equivalent : School Program Coordinator: Assoc. Prof. Dr. Bahar YALÇIN
e-mail: bahar.yalcin@cbu.edu.tr
Tel Number: 0 236 716 2000 - Interphone:
Manisa Celal Bayar University, Salihli Vocational Colage, Salihli/ MANİSA
Facilities : Education is maintained in 20 classes equipped with projection appliance for visual delivery of lectures. SVHS has three computer labs, one library, one conference hall. A movie lounge that equipped with visual and audial technology and with standard arm-chairs is at students’ service. There is one body-building room and gym. There are spaces for club and social activities for students, as well.