Upon successful completion of this programme, the enrolled students will be gaining the following knowledge, skills and competences ;
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1-
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To be able to apply in the field knowledges of the economics, business management, basic marketing and advertising
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2-
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To be able to have ability to understand and use professional legal regulations
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3-
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To be able to know the marketing research process and statistical analysis methods and to interpret the research results and to be able to help develop the marketing strategy
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4-
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To be able to analyze consumer behavior and organize customer relationships in national and global markets
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5-
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To be able to have information about marketing communication techniques, public relations, service marketing and brand management and to be able to contribute organization image based on principles of marketing
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6-
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To be able to operate the processes related with marketing and advetising
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7-
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To be able to know basic knowledge of sales force management and training, and apply this knowledge to real and virtual stores across the entire retail industry
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8-
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To be able to information about retail sector and store/non-store retailing strategies and to apply all of them in the national and international marketing field
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9-
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To be able to develop and apply marketing strategies in accordance with product, price, distribution and promotional aims
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10-
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To be able to recognize, analyze and propose solutions the problems confronted in marketing and advertising practices
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11-
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To be able to solve and apply focusing on the problems and needs of the internal and external customers in sales management
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12-
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To be able to operate the importance and social responsibility practices of the business ethics (professional ethics) within the framework of modern and social marketing
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13-
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To be able to communicating effectively and ability to have persuasion skills in business life
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14-
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To be able to have the foreign language knowledge that will be adequate enough to communicate and to follow the international literature on marketing
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15-
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To be able to use the knowledge and communication technology tools and other vocational instruments and techniques.
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